Free template · Sales

B2B Sales Process

From prospecting to closing and customer onboarding. Complete diagram of the B2B sales cycle.

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Process steps

  1. 1

    Prospecting

    Identifying potential customers through LinkedIn, databases, events or referrals.

  2. 2

    Initial contact

    First outreach by email or phone. Goal: secure a discovery meeting.

  3. 3

    Discovery meeting

    Understanding the customer's needs, current situation and whether there is product fit.

  4. 4

    Demo or proposal

    Product presentation or economic proposal tailored to the specific customer case.

  5. 5

    Negotiation and close

    Handling objections, adjusting terms and signing the contract.

  6. 6

    Customer onboarding

    Handover to the Customer Success team to ensure a successful onboarding.

Why document this process?

A documented sales process ensures the entire sales team follows the same steps, uses the same messaging and acts with the same methodology. It eliminates variability between salespeople and makes onboarding new team members easier.

Other templates

HR

Employee Onboarding

Finance

Invoicing Process

Support

Customer Support

Frequently asked questions

Is this template free?+
Yes. This template is completely free. You can open, edit and export it on the Mapaflow Free plan with no credit card required.
Can I customise this process diagram?+
Yes. The template opens in the Mapaflow editor where you can add, remove or modify any step, change responsible actors, adjust colours and adapt the flow to your company.
How do I export this process as a PDF?+
Once you have edited the diagram in Mapaflow, click "Export" and select PDF, PNG or SVG. The export includes all nodes and connections at high resolution.
Why is it important to document this process?+
Documenting business processes reduces dependency on individuals, makes training new employees easier, improves operational consistency and is a core requirement for certifications such as ISO 9001 or EFQM.

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